Thinkers & Makers

Our story

Bright blue was founded in 2013 by Katja Simpson. Katja studied at the Swiss Federal Institute of Technology (ETH Zurich) where she earned a doctorate in natural sciences. After completing her studies, she worked in the private sector as a computer modeler/software developer/project manager, before going back to the ETH and subsequently the University of Geneva, as a research associate.

After the birth of her three children, Katja became increasingly interested in education. She followed several postgraduate courses in the fields of pedagogy and neuroscience as well as a course in gamification. Having by then earned a position as associate professor, her initial intention was to apply this new knowledge, combined with her software development expertise, to her own teaching. Very soon however she felt the desire to share her know-how and her experience with other teachers and educators.

Our Motivation

Bright blue was born out of this desire to help educators seize the opportunities offered not only by new technologies, but also the continuously improving knowledge of how humans learn and of what motivates them to do so. Thanks to our unique combination of technical and theoretical know how and first-hand experience of what actually works in real classrooms, our company has quickly earned the confidence of academic institutions as well as private businesses. Our goal is to deliver highly adaptable, easy to use solutions and engaging didactic material that thoughtfully address all of our clients needs and consistently lead to the achievement of students’ learning objectives.

“While we embrace technology, we strongly believe that outstanding education will always critically depend on the passion and the experience of the people creating and delivering it. “

Our team

Because we understood from early on that each project is unique, we have adopted a cooperative business model. This allows us to draw on the expertise of several professionals while keeping each project as agile and cost-effective as possible. Throughout the projects our clients will be dealing with a single contact person, which, whenever the task requires it, has at her/his disposal an extensive network of talented professionals including:

  • teachers experienced with all levels of education and all age groups, from early childhood to adults
  • instructional designers and course content developers
  • graphic artists and audio-visual producers
  • software developers and IT specialists
  • HR professionals / Marketing and communication professionals


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