Bright blue was founded in 2013 by Katja Simpson. Katja studied at the Swiss Federal Institute of Technology (ETH Zurich) where she earned a doctorate in natural sciences. After completing her studies, she worked in the private sector as a computer modeler/software developer/project manager, before going back to the ETH and subsequently the University of Geneva, as a research associate.
After the birth of her three children, Katja became increasingly interested in education. She followed several postgraduate courses in the fields of pedagogy and neuroscience as well as a course in gamification. Having by then earned a position as associate professor, her initial intention was to apply this new knowledge, combined with her software development expertise, to her own teaching. Very soon however she felt the desire to share her know-how and her experience with other teachers and educators.